5TH ESSENCE SQUARE

5th Essence Square’s challenge was to build a powerful visual identity, which would allow to transmit brand’s core values: Elegance, freshness and simplicity. In addition to this, they needed to bring their presence to digital through a minimalist and very visual web, which had to work as a showcase of each brand distributed by the company, without losing sight of each brands’ background and concept.

With this starting point, we began to develop a visual identity that was both attractive and simple. For this, we created a typographic composition in which the number five played a key role when it comes to providing dynamism to the logo. Sans-serifs and serif typographies were mixed to achieve a modern, elegant and minimalist style. After presenting several proposals and analyzing every variable, we chose a simple but impressive logo that transmits purity and transparency, the brand’s core values.

Once the visual identity was created, we took the brand to the digital world through an attractive, functional and visual website. The responsive page we developed has the main goal to offer users a unique experience with 5th Essence Square’s distributed brands. For this reason, we created a unique website, made-to-measure and with a very visual design, which includes fully customized features.

Please click on the website here

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