Grace Jones - Disco 60secs
Client: Universal
Studio: Feed Films
Producer: Dan Rutley
Creative Producer: Mark Taplin
Art director/designer: Victor Camacho
Working in collaboration with FEED films, we created this promo for Universal for the redition of Grace jones disco album.
Grace Jones has been a symbol of pop culture during the 80s. She was extremely creative for her time. Her energy and vibe was something, we wanted to include in this promotion
For the art direction, Tame Impala was indeed a reference. We decided to use bold colors and strong transitions, that would affect the mood of the viewer. We included drug and ectasy references into the animation, specially in the heads transitions. A lot of the 80s culture was included too.
I animated the whole thing in AE and photshop ( frame by frame) except the opening loop which was done in 3d repeating some texture. As well, I developed the package shot.
We develop 15, 40 and 60 secs version of the main promotion.
