GYMSHARK-HYPER SPORT CAMPAIGN

Client: Gymshark

Executive producer: Victor Camacho
Director: Artem Skiy
Art director: Victor Camacho
Producer: Rumi Tominaga
Creatives: Bradley Palmer, Ashley Evans
Model: Elliot Burton
Stylist: Alanya French-Farnbrook
VFX: Jonathan Alenksas, Looking Glass Studio
Original Music and Sound design: Jorge Puig
Motion designers: Victor Camacho,Bradley Palmer, Ashley Evans.
Photographer and retoucher: Daisuke Sasaki
Photographer Assistant: Tomoki Umeda
Second Camera operator: Anthony Rilocapro
Make up artist: Phoebe Lin
Driver: Aomi Shin.
Gaffers: Yosuke Shimada,

Gymshark approached us a commercial to fit the branding for their new campaign called HyperSport. With the slogan Be The Future, and Cyber punk references, we embarked on a journey from conceptualizing to final product. We were in charge of setting up the mood, storyboard, production and post, from cleanups to 3d and compositing.

Be The Future slogan encapsulates everything that Gymshark stands for. Gymshark aimed to inspire their fans with this campaign, allowing them to fulfil their potential and have aspirations to be the talent of the future. They wanted to create a visual that captures the imagination of their fans, something that hasn’t been seen by the Gymshark family before.

Hyper Sport branding is defined by being modern, futuristic and performance merged into one. A product that can make you feel like you’re above and beyond the competition. Taking you to that next level.

The campaign raised more than 783K views and 33K likes in Instagram only.

"The final product delivered was exactly how we envisioned the branding for Gymshark new campaign Hyper Sport. We feel the Slogan Be the Future, echoing accross the whole commercial."

Bradley Palmer, creative in charge of Hyper Sport Campaign.

Motion Design Look Development Reel

Part of the challengue in the design, it was to create something that fits the brand and still keep a little of the cyberpunk references. We did not wanted to be too dark or moody, we prefered be brighter and more minimal. We wanted to create a burst of color and reflects the intensity of the brand in all our designs. Many of the design did not make it into the final cut and we develop more than 60 designs for 2 shots.

Visual Effects Look Development Reel

Develop the sense of future and scale, was one of the main challengues. We had to create many reviews and iterations, until being satisfied with the final look. We wanted a futuristic overcrowded city but keeping it with a clear look to support the branding.