JAGUAR XE LAUNCH SHOW
Client: Jaguar
Agency: Imagination
Art director: Cath Elliot
Designers: Emma Kingsnorth
Designers: Stuart Sinclair
Designers: Youssef Nassef
Designers: Chris Joyce
Designers: Victor Camacho
My job was animating and compositing the plane scene, which was the most important scene of the show. Being watched live, with the impressive sound, it was magnificient. Later, I was in charge of compositing and creating the 3d objects of the Exterior of MayFair hotel, seeing in minute 1. The matte painting was greatly done by Emma Kingsnorth. As well, I created the whole compositing and design for the elevator seeing at 01:23, and the screens for Emile Sande show.
I would like to express my gratitude and help to my Art Director Cath Elliot and the other great members of the team Emma Kingsnorth, Stuart Sinclair, Youssef Nassef and Chris Joyce..
A time-travelling, theatrical live performance celebrated the past, present and future of Jaguar. Performances from British acts Emeli Sandé, The Kaiser Chiefs, Eliza Doolittle and Max Milner commemorated significant moments in Jaguar’s history .
The finale scene captured the Jaguar XE’s journey from Solihull to Earls Court. Red arrows flew in formation over Solihull’s 1,000 employees as a helicopter raised the Jaguar XE and carried it to London. The car was placed onto a high-speed landing craft before two 1960s Mark II Jaguar Police cars escorted the XE towards its dramatic entrance on stage.
To conclude the star-studded event, multi-platinum singer-songwriter Emeli Sandé premiered her crowd-sourced Jaguar ‘FEEL XE’ track, ‘Feels Like’, for select guests on a floating platform in the Thames. The performance was co-ordinated with a ‘London Takeover’ including projection-mapping on County Hall, with many of London’s iconic buildings dramatically lit in red.
The reveal attracted 3,000 VIP guests, including Stella McCartney, Example, Gary Lineker, Jose Mourinho and Steve Redgrave.
Please watch the Full show here